Trademarks can last forever if properly maintained
Trademarks can endure –
Potentially forever –
If you maintain them
Category: Trade Secret
What if someone patents your trade secret?
Prior use defense
Protects trade secret owners
From others’ patents
Jury Awards $230 Million in Trade Secret Theft Case
Big jury award
For lithography secrets;
Costs are included
Court Denies Injunction in CryptoKitty Dispute
Celebrity cats
can’t be called a trade secret
even on blockchain
Biotech Company Goes to Court to Protect Hemp-Related Trade Secrets
Hemp biotech firm
goes to federal court to
protect trade secrets
How the Hydrox Cookie (and Its Trademark) Came Back to Life
Hydrox cookie fan
brings back his favorite treat
and claims the trademark