CALL US: 206.533.3854
CALL US  206.533.3854
Full color aeon logo

Guest post on TechFlash

I have a guest post today over at TechFlash about  Apple’s recent rejection of my iPhone programmer’s calculator app, Calc 0x0. In rejecting my app submission, Apple’s review team objected to my use of a generic keyword (“bitwise”) to describe a prominent feature of the app (bitwise operations). According to Apple, I cannot use this term as a keyword because there is another application that uses the term as its name (an apparent reference to the IM client for OSX named “Bitwise”). I note that Apple’s keyword policy appears to prohibit the descriptive use of generic terms, use that would clearly be allowed by accepted trademark doctrine.

Calc 0x0 interface
Calc 0x0 interface

Related Articles

Federal Circuit Allows “Trump Too Small” Trademark

Federal Circuit:
First Amendment allows the
“Trump Too Small” trademark

Read More

When is trademark generic?

Generic trademarks:
Won’t be granted to start with,
And can be cancelled

Read More

AEON Law Founder Named Crypto “Trailblazer” by the National Law Journal

Adam Philipp, the founder of AEON Law, has been recognized among the leading practitioners of blockchain, cryptocurrency, and fintech law by the National Law Journal.

Read More

Stay Informed

Sign up to receive Patent Poetry—a monthly roundup of key IP issues in our signature haiku format. Four articles (only 68 syllables); zero hassle.



International IP Protection