I have a guest post today over at TechFlash about Apple’s recent rejection of my iPhone programmer’s calculator app, Calc 0x0. In rejecting my app submission, Apple’s review team objected to my use of a generic keyword (“bitwise”) to describe a prominent feature of the app (bitwise operations). According to Apple, I cannot use this term as a keyword because there is another application that uses the term as its name (an apparent reference to the IM client for OSX named “Bitwise”). I note that Apple’s keyword policy appears to prohibit the descriptive use of generic terms, use that would clearly be allowed by accepted trademark doctrine.