In many countries, it is relatively simple to register a trademark without any intention to ever use the mark. As a result, when a legitimate brand owner seeks to register its mark, it can find someone else’s earlier registration blocks it for the same trademark.

One solution is for brand owners to register in key countries. The international registration system under a multinational agreement called the Madrid Protocol can be one way to register in many countries using a single initial filing, whether for brand expansion or defensive purposes. But there are pros and cons to registering through this system.

AEON Law attorneys help our clients to understand the best and most efficient way to protect their brands. We help clients plan where they should file and whether to use the Madrid Protocol system or separate country-by-country filings.

We aren’t about cookie-cutter solutions and high-volume filings with unexpected costs and limited protection. We are about strategic and cost-effective solutions, and we offer flat fee arrangements to help clients predict expenses and stay within budget.

In addition to providing strategic advice to U.S.-based applicants filing internationally, we also help non-U.S. brand owners – who are now required to retain U.S. counsel – to obtain U.S. registration through the Madrid system.

No matter where you are, we can help you plan for the best possible trademark protection.