CALL US: 206.533.3854
CALL US  206.533.3854
AEON Law logo full color transparent
By SounderBruce - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=56922594

Amazon Has Its Own Brand Registry

Amazon Offers
to protect IP owners
with Brand Registry

In the US, trademarks are often protected via registration with the US Patent and Trademark Office (USPTO).

Trademarks can also be registered in individual states.

Amazon offers an additional level of protection for online sales with its own Amazon Brand Registry.

According to the Amazon website,

Your enrollment in the Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.

Amazon accepts for registration

active word marks or graphical trademarks with a text component (words, letters, or numbers) that have been issued by government patent and trademark offices in the United StatesCanadaMexicoIndiaAustraliaJapanFranceGermanyItalySpain, the United Kingdom, and the European Union.

Registration with Amazon is a fairly simple process.  Applicants must provide a trademark registration number, a list of product categories, a link to a brand website, a list of countries where the products are made and distributed, and images of the logo, products, and packaging.

After this process is completed, Amazon sends a verification code to the law firm that filed the trademark. The trademark owner can then use that code to finalize the registration process with Amazon.

Registering a brand with Amazon can help protect a trademark owner from competition from unauthorized and counterfeit resellers.

Amazon sells over half a billion types of products, and about half of all online purchases are made via Amazon. As on many other online marketplaces, counterfeit products are sometimes offered for sale on Amazon via independent resellers.

Amazon offers IP owners the ability to search by product name, ASIN, ISBN, brand name, keyword, or image to detect unauthorized sales and then report violations of their IP rights.

To receive poetic updates on IP law, sign up for our monthly collection of patent haikus and news here:

Related Articles

Federal Circuit Finds Semiconductor Claims Unpatentable

Federal Circuit:
Semiconductor patent
Claims are not valid
Read More

TTAB: No Bright-Line Rule against Trademarks for Characters

TTAB says:
Characters can be trademarks
If used properly
Read More

Judge Throws Out Most of Artists’ AI Copyright Infringement Claims

Federal judge boots
Most AI copyright claims
Re: Stability
Read More

Stay Informed

Sign up to receive Patent Poetry—a monthly roundup of key IP issues in our signature haiku format. Four articles (only 68 syllables); zero hassle.

SECTORS

HIGH
TECHNOLOGY

Artificial Intelligence

Blockchain & Cryptocurrency

Computer Technology & Software

Consumer Electronics

Electrical Devices

MECHANICAL
& PRODUCTS​

Cleantech

Mechanical Devices

Consumer & Retail Products

Hardware & Tools

Toys & Games

LIFE SCIENCES
& CHEMISTRY​

Biotechnology

Chemical Compounds

Digital Health

Healthcare Products

Pharmaceuticals

BRANDING
& CREATIVE​

Books & Publications

Brand Creation

Luxury Products

Photography & Video

Product Design

SERVICES

PROTECT

DEAL

DEFEND