Michael Jordan Awarded A "Win" by the Chinese Supreme Court in a Trademark Dispute (part 1)

Michael Jordan is
Triumphant in China’s
Supreme People’s Court

China’s Supreme People’s Court ruled in favor of Michael Jordan in a trademark battle with the Chinese company, Qiaodan Sports, overturning previous rulings against the athlete. The focal point of the litigation being the Chinese company’s use of the Chinese translation of Jordan’s name “Qiaodan”.

After an 8 year-long legal battle, which involved more than 80 lawsuits and counter lawsuits, the Supreme People’s Court of China said that the Chinese firm’s actions have displayed “malicious intent” by registering trademarks for Jordan’s Chinese name.

After years of losing in different courts in China, Jordan has expressed his satisfaction in the Supreme People’s Court’s decision saying (in a statement sent to Reuters), “I am happy that the Supreme People’s Court has recognized the right to protect my name through its ruling in the trademark cases.”

Although as Cissy Zhou of the South China Morning Post has pointed out that the Supreme People’s Court’s ruling was limited. While Jordan’s name is protected by the ruling, the other aspects of his identity are not. But for Michael Jordan, “Chinese consumers deserve to know that Qiaodan Sports and its products have no connection to me.”

(Please stay tuned for the litigation history of this case in our next article)

Just like the haiku above, we like to keep our posts short and sweet. Hopefully, you found this bite-sized information helpful. If you would like more information, please do not hesitate to contact us here.

Related Articles

Do AI content generators violate underlying IP rights?

IP owners sue
AI art generators.
What counts as “fair use”?

Read More

Patent Wars Come to Crypto

Brings lawsuit against Circle
In patent dispute

Read More

Is this the end of the employee non-compete?

FTC issues
A notice of rulemaking
To ban non-competes

Read More

Stay Informed

Sign up to receive Patent Poetry—a monthly roundup of key IP issues in our signature haiku format. Four articles (only 68 syllables); zero hassle.