CALL US: 206.533.3854
CALL US  206.533.3854
Full color aeon logo

“Perfect” Photo Apparently Invented By Amazon

Amazon patents
Photos against white backgrounds;
Photographers quail

On March 18, Amazon was issued a patent for “Studio arrangement” – an invention that includes:

a front light source aimed at a background, an image capture position located between the background and the front light source, an elevated platform positioned between the image capture position and the background, and at least one rear light source positioned between the elevated platform and the background.

According to some reports, Amazon claimed to have invented the idea of taking a photo against a white background in a photography studio.

However, the patent is a bit more specific than that.

Patent claim 1 only applies if all of the following conditions exist:

  • Four rear light sources, in a 10:3 intensity ratio
  • An 85 mm lens at f/5.6
  • ISO 320 set
  • An elevated platform with the object to be photographed on it
  • A reflective top surface on the platform

In other words, Amazon doesn’t seem to be claiming the idea of taking photos against white backgrounds in general, but a specific combination of elements that produce the “perfect” photo against a white background.

When word got out about the patent, Amazon was roundly mocked for filing the patent, and the US Patent Office was comparably abused for granting it.

Even Stephen Colbert on the Colbert Report got into the act – and claimed that he had filed a patent for the idea of filing patents.

Since the Amazon patent application discloses a particular arrangement of light sources, subject, and background, some commentators questioned how Amazon could possibly enforce it, since those “behind the scenes” arrangements would not be obvious from the finished photographs.

Will Amazon’s patent police be raiding photography studios, equipped with tape measures and light meters?

Or will Amazon’s famous delivery drones be deployed to spy on photographers?

You can view the Colbert Report video here:

Related Articles

Federal Circuit Allows “Trump Too Small” Trademark

Federal Circuit:
First Amendment allows the
“Trump Too Small” trademark

Read More

When is trademark generic?

Generic trademarks:
Won’t be granted to start with,
And can be cancelled

Read More

AEON Law Founder Named Crypto “Trailblazer” by the National Law Journal

Adam Philipp, the founder of AEON Law, has been recognized among the leading practitioners of blockchain, cryptocurrency, and fintech law by the National Law Journal.

Read More

Stay Informed

Sign up to receive Patent Poetry—a monthly roundup of key IP issues in our signature haiku format. Four articles (only 68 syllables); zero hassle.



International IP Protection