Oppositions and cancellations before the Trademark Trial and Appeal Board (“TTAB”) are often viewed as “litigation light” compared with federal trademark litigation. But that oversimplifies what can be a complex process.

As the name implies, a cancellation is a request to cancel an existing trademark registration, while an opposition seeks to keep a trademark application from being registered. Both are helpful tools to build and enforce a company’s trademark rights to complement litigation or as an alternative.

AEON Law’s TTAB practice fits our firm’s business-oriented philosophy. We have represented trademark owners as well as challengers seeking to oppose or cancel a registration. Before we file or respond to any TTAB matter, we discuss with the client how any action fits their brand goals.

The majority of TTAB proceedings end before trial. With that in mind, our strategy focuses from day one on a resolution that provides ongoing brand protection. If it is necessary to pursue a cancellation or opposition through to the final presentation to the TTAB, we use our experience and knowledge of the TTAB rules to present the client’s case.

With AEON Law, TTAB proceedings are a tool in a company’s overall brand protection plan.