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Nonprofit grows extensive brand portfolio

Our client, Plastic Bank, provides socially-responsible recycling programs in countries with high rates of pollution and poverty. The organization works with local residents who collect recycling and exchange plastics for money, food, clean water, and other important resources.

The Challenge: Organizing a wide-ranging brand

Interacting with people who participate in its recycling programs as well as financial supporters from individuals to corporations, Plastic Bank has many different audiences for its brand and marketing efforts. When it approached us, the client had a smattering of trademark applications handled by several international law firms. As a nonprofit with a global reach, the organization needed a law firm that could efficiently guide a global trademark portfolio.

The Solution: Thoughtful brand strategy and budget predictability

AEON Law is an agile boutique intellectual property law firm with extensive experience with brand strategy. We have a flat-fee structure for budget predictability, a must for a nonprofit with a large U.S. and international portfolio of trademarks.

In addition, we have a dedicated International IP Manager to collaborate among our extensive network of international law firms. We don’t just hand our clients’ trademarks off to a nameless international firm. We proactively coordinate end-to-end so that the process runs as seamlessly as possible.

The Outcome: Centralized registration program with widespread protection

With this approach, we were able to transition the client’s entire existing domestic and international trademark matters to our management and strategically plan for high-impact application filings in key countries. When a challenge arose to an application in Asia, our understanding of local practice helped us to work with our in-country team to find an effective solution on an expedited deadline.

Our advice and support resulted in a solid strategy and took the legwork off the client’s plate. With our help, our client is growing the international IP protection it needs to continue its important work around the world.

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